The Best Promotional Lanyards for Events

Unlike business cards and pens, lanyards are also classic promotional items. At first, they might seem like no frill giveaway option, but they are an affordable and practical way to get your brand out in the market. After all, practicality and usability are the main keys. The more the item gets used, the more your brand gets promoted.  

There are plenty of options to use lanyards creatively. You can use them at different places other than conferences and trade shows. Keep reading to learn more about the types of promotional lanyards that can help you with day-to-day operations, as well as a budget-friendly marketing tool.

Types of lanyards to promote events

Lanyard with flat panel (Polyester lanyards)

The flat panel lanyards are constructed from durable polyester materials. Its unique flat-panelled design is perfect for decorating the logo, allowing users to showcase their brands. These polyester lanyards come with a breakaway neck clip and a swivel lobster clip. Although these lanyards are durable and easy to maintain, they are highly cost-efficient choices.  

Woven

Looking for a lanyard that is either bespoke or hand-wearing, then this is the best option. The jacquard fabric designs stitched or woven into lanyards guarantee the design’s longevity. However, its manufacturing is more complex, there are a limited amount of colors compared with screen printing and dye sublimation. These lanyards give a professional and stylish look that lends itself well to simple but effective branding. 

Nylon lanyards

Although these lanyards are similar to polyester in being both durable and washable, there are slightly some differences. These nylon lanyards have a smooth ribbed appearance with a silky, lustre finish. No doubt they are higher in price than polyester but still useful in customizing. Nylon lanyards are a good choice if you want a glossier appearance. 

Tubular lanyards

A lanyard is made with polyester, but it is loose-stitched together and then woven together into a tube, creating a shoe-lace effect. This process makes it the most robust material lanyard. The woven strands lend tubular lanyards an ability that stretches slightly when pulled. It is useful when you are attaching heavy-weight objects. However, this means there can be some distortion of design. Therefore, this option is recommended when you have a single-color print with a bold logo. Its rates are similar to the flat lanyards. The choice is just a matter of style and comfort, with no edge to aggravate the skin, the tubular lanyard can be more comfortable to wear for longer periods.

Eco-friendly lanyards

After the ozone layer has begun to deplete, people have shifted to using reusable lanyards rather than plastic card holders. Suppose you are concerned about the environment personally, or you wish your business to have a little more corporate environmental responsibilities. In that case, lanyards that are made from eco-friendly materials are the best choice for you and your business. Here again, you have two options available, both can easily match your color requirements and are manufactured using screen lanyard printing.

One of the types of eco-friendly materials that you can opt for is PET. It is made from recycled plastic bottles and is very similar in appearance and feel to the polyester lanyard. Another eco-friendly resource is using bamboo. It is more akin to a cotton-like material and is much softer. Both these materials are washable and durable.

Screen printed

One of the most common types of lanyard. If screen printing is categorized there are two methods available: silkscreen and lithographic. Both options allow multiple color transfers. All the colors can be matched for both the design and the material used. This builds an edge over screen printing to become an economical choice for those buying in bulk quantities.

Dye sublimated

Dye sublimated lanyards or heat transfer lanyards are a method through which you can print on both sides and provide a higher quality of details than screen printed lanyards. If you are looking to promote your brand with high-quality images, then this lanyard is an excellent choice. The artwork runs off the edges of the fabric, allowing more room for design experimentation. Their rates are similar to other printing options, but using this technique, you can achieve a refinement for color and design that cannot be achieved in screen-printed lanyards.

Black lanyards

These lanyards are classic and business-like choices. You can give your marketing campaign an elegant look by using these lanyards. The smooth texture makes it stand out to customers as compared with colors. Your audience will catch your brand easily. As there are rare businesses that use black, your lanyards will stick out in a crowd. Black lanyards for your business presentations are the best choice as they will give a professional feel.

Green lanyards

If the core aim of your event is to promote environmentally friendly techniques then using green lanyards will be a great way to bring attention to your objective. This color will help you to attract the attention of attendees who care about environmental issues. You can print additional information on these lanyards. Either print your green initiatives or leave it blank. Using these types of lanyards will help your audience easily find you at events and conferences when they are more inclined towards learning more about green products or services. 

Things to take care of when customizing lanyards

After you have gained enough knowledge about the types of lanyards, check out some of the things that you need to monitor when you are customizing your lanyard.

Sizes

Most of the lanyards found in the market are designed in standard sizes. But if you want to customize your lanyard’s size to suit your requirements then you need to keep in mind the purpose, comfort, and design. For instance, a large logo or complicated design will not work well on smaller lanyards. While on the other hand, the wider lanyards are not as lightweight, so they may cause discomfort if the user has to wear them the whole day.

Style

When it comes to styling your lanyard, there are two options available: standard and double-ended. A standard lanyard is one strip of fabric looped round and joined with a clip, hook, or other form of attachment. While a double-ended lanyard is not joined at the center but has a clip at either end. This feature makes a double-ended lanyard an ideal solution if the lanyard is to be used for ID purposes, as the badge holder is prevented from twisting around and obscuring the identification.

The final words

When you have read through the complete blog, you might have gained a clear understanding of the types of lanyards available for promoting any event. Moreover, you might have learned about things that you can consider when customizing your lanyard.

Knowing the types, the material, and the sizing, it is important to note features that are essential for your event promotion. Opt for any lanyard of your choice, but you should know that they are completely safe and user-friendly.